Sweepstakes overview

Let’s take a look at what sweepstakes are and how to use them. Sweepstakes are one of the oldest offer categories and remain widely relevant today – they show up in many high-paying affiliate programs. Read our article to learn more about sweepstakes!

What are the earnings based on?

In most cases, the users of a vertical are invited to take part in a prize drawing on the advertiser’s website. The user must fulfill one of the following conditions: register on the advertiser’s website, take a survey, or enter their personal data, such as CC data.

After meeting these conditions, the user will be added to the lottery participant list. From these participants, the winner is selected at random. Common prizes for participants in such promotions include gift certificates, discounts at local shops, bonus cards, and mobile gadgets.

Types of offers

Trafee works with the most popular sweepstakes offer models—CC Submit, PPS, and SOI. Let’s explore the main similarities and differences of the offers in order to help you decide which rotation suits you best.

CC Submit requires you to link your credit card. To meet the conditions of the CC Submit offer, participants must link their credit card and subscribe to a free or trial version of the service. Alternatively, they can confirm the client’s solvency with a trial payment of as little as $1. When the trial period ends, the subscription fee will be automatically debited from the card, and the next subscription will be available at full price right away.

PPS is one of the most popular offer models available in affiliate marketing. With this offer, the webmaster receives a percentage of purchases from customers he was able to attract to the website. This kind of offer is the most desirable for webmasters as it allows them to attain a higher profit from sales, which is why you’ll see it in many high-paying affiliate programs.

SOI is an offer that lets you earn a conversion by registering for it. However, earnings from each lead are small—about $0.50— $3—so it’s worth comparing SOI with other high-paying affiliate programs before committing. To use this offer, users simply fill out the provided form and click the confirmation button. After entering their data correctly, the conversion will be received as soon as possible.

Benefits of sweepstakes

Sweepstake offers use the excitement of users, targeting their desire to potentially receive a long-awaited prize as a result of a free action on an advertiser’s site.

Moreover, from the data the advertiser collects a customer base which can then be used for future advertising campaigns. With the right targeting and the right pick from high-paying affiliate programs, the affiliate marketer can earn rewards easily, as users’ desire to receive prizes is always strong.

Important points

There are several things to note when it comes to working with sweepstakes.

Firstly, make sure to warm up the audience with the help of pre-landers, the so-called high-quality thematic content provided.Trafee already has pre-landers available for each of its offers that increase the chance of conversions.

The second thing we recommend is that you use and test different creatives. For example, prepare a landing page for each geolocation in the language of a given country. Be sure that you use a tracker to receive statistics for analysis and subsequent optimization of landing pages and advertising campaign settings.

Also, it is vital to choose the correct geolocation as the governments of some countries (for example, Iran and China,Indonesia) block sweepstakes thematic sites. That is why it is worth paying attention to countries with a solvent audience and more loyal laws. Trafee TOP 10 Geos for this vertical are: Canada, USA, United Kingdom, France, Germany, Czech Republic, Japan, Mexico, Italy, and South Africa. From our statistics we conclude that you should pay attention not only to tier 1 countries but also to those from tier 2.

Accordingly sweepstakes use the excitement of users and their desire to receive a prize as an incentive for free registration.Trafee Smartlink can help you choose the most profitable and convenient sweepstakes offer from high-paying affiliate programs for you and your company.