[Case Study] $66 500 profit on dating offers with push notifications

General info of the case study:

• Affiliate Networks: Trafee
• Offer: Dating SmartLink and other offers
• Tracking: Binom
• Spent: ~ $112, 500
• Earned: ~ $179, 000
• Profit: ~ $66, 500
• GEOs: Worldwide
• ROI: ~59%
• Traffic source: Push notification
• Period: 01.09.2021–01.12.2021

1. Before we get started

Today we’ll walk through a step-by-step case study on how to master advertising dating offers with push notifications through a dating affiliate network.

Before we get started, it’s essential to go over some of the crucial details of this dating case study.

The case study will show how to promote dating offers on push traffic and, most importantly, how to profit from it.

We spent $112 500 in three months. During this time, we earned $179 000, which equals $66 500 profit. Please note that we don’t typically share this information. But today, as part of our commitment to consistently helping you bring the money we are going to.

It’s our goal for you to find this information relevant.

2. Traffic source

Push advertising delivers notifications to opt-in users’ desktops or mobile devices. It’s a kind of native ad format.

These ads are highly captivating because they present offers in a non-intrusive, user-friendly way. They’re excellent for advertisers to renovate and grow their target audiences.

In simple terms, push notifications are advertising messages that websites send to mobile devices and desktops. When someone clicks the ad, they are redirected to a landing page or product offer.

The main idea is to drive traffic and generate conversions.

One advantage is that only opt-in users receive push notifications.

Additionally, subscribers receive only a set number of messages and can unsubscribe at any time. This lets advertisers reach a target audience and improve their return on investment.

Most internet browsers support push notifications. However, they’re not supported on iOS devices.

Some of the advantages of push notifications are:

• User-friendly
• More personalized messages. They’re sent directly to a user’s mobile or desktop device
• An easy way to expand the target audience and earn more money
• Users receive non-intrusive messages
• A high click-through rate

Push notifications offer many benefits for advertising. Still, it’s essential to keep in mind that they also have disadvantages.

For instance, push notifications don’t explicitly allow adult campaigns. Advertisers should always run clean campaigns.

Also, even though these messages appear only to opt-in users, they may still be unwanted. We recommend sending traffic to a landing page or microsite, as direct linking doesn’t perform well with these ads.

Finally, some campaigns may not be as profitable as expected. Advertisers need to invest more to win a bid due to high competition.

You can use any traffic source that meets your needs, as long as it is significant.

3. Affiliate network

Based on our experience, we chose Trafee as our dating affiliate network. We select dating offers such as Dating SmartLink since they convert very well with push notifications.

Trafee is an affiliate platform that partners mostly with professional marketing businesses and web admins. To register, you need to specify traffic sources, ad formats, geo, and provide background information and statistics on other companies.

After you register, Smartlink will scrutinize your traffic sources and determine which creatives will best maximize profit if your application is approved.

Smartlink is a revolutionary technology that contains multiple offers in one link. It sends traffic to the optimal offer to monetize every click and increase ROI.

4. Pre-landers

One of the advantages of using Trafee as a dating affiliate network is that you don’t need to search for pre-landers as they’re provided. They’re always matched with the offers’ topics.

Trafee pre-landers are practical and straightforward. They’re translated to every language as it’s an automatic network.

5. Creatives

Now it’s time to develop a push notification creative. For this, you’ll need:

• A 192×192 icon
• Up to 30 characters title
• Up to 40 characters description
• A 360×240 banner image (optional)

Remember, it’s possible to use whichever Push Notification service you want as long as it meets your requirements.

Since this case study is for the adult dating vertical, push notifications need to look like authentic messages. Test different photo + text combinations.

We tested approximately 35 creative sets. Then, we chose the optimal combinations, and once we were satisfied, we only alternated the icons.

We searched Google for photos using the keywords “selfies of beautiful females.”

Since we targeted the adult dating vertical, we focused our search on pretty girls with a face close-up. We avoided professional models because we wanted to look like a chat message from a real girl.

Don’t forget to smartly use GEOs and information such as women’s nationality, name, and language in push notifications.

Use Google to find the most common names for girls in your target country and use one in the title. Write a short description such as “Hi! Can we meet?” We encourage you to use emojis. Always write the message in the local language.

The primary purpose is to persuade the user that the woman approaching them is authentic. That’s the best strategy to boost CTR.

6. Running campaigns

Your push notification campaign is ready to run. For this campaign, our geo was worldwide. This wasn’t a problem because this dating affiliate network offers WW options, and all of them generate excellent revenue.

Tier-1 Countries are those locations with high-quality audiences. These users have higher amounts of money to spend.

Please note running campaigns in these places is more expensive as most advertisers target them. So it’s vital to take an indirect approach with your creatives. Some of them are:

• Canada
• The United Kingdom
• United States of America
• Germany
• France
• Belgium
• Spain
• Italy
• Luxembourg
• Ireland
• Switzerland
• Australia
• Norway
• Sweden
• New Zealand

Although Tier-1 Countries are excellent, we recommend focusing on Tier-3 GEOs because Trafee offers multiple offers in these locations.

Tier-3 locations are optimal for conversions even though they have the lowest returns. These countries are excellent for new affiliates since this traffic is cheaper, allowing them to learn about different target audiences without spending too much.

Some of these countries include:

• Jamaica
• Dominica
• Vietnam
• Angola
• Bolivia
• Namibia
• Nigeria
• Samoa
• Pakistan
• Kenya
• Sudan
• Ghana
• Bhutan
• Cameroon
• Nepal
• Zimbabwe
• Ethiopia
• Uganda

7. Results

• Spent: ~$112, 500
• Earned: ~$179, 000
• Profit: ~$66, 500
• ROI: ~59%

8. Conclusion

Push notifications effectively launch campaigns and have better conversions than other forms of advertisement. Trafee provides you with the best verticals to work with push notifications such as dating, gaming, gambling, and sweepstakes.

To launch a successful campaign, you must test different GEOs, offers, verticals, bidding models, and targeting options.

Finally, remember that Trafee, a dating affiliate network with smartlinks, makes it easier to maximize your revenue.